Platform45, a forward-thinking tech company, undertook a comprehensive brand refresh to strengthen its market position, attract top-tier clients, and draw in exceptional talent. I led the brand strategy and visual direction, helping redefine how the world sees Platform45, both internally and externally. This began with an in-depth brand audit across social media, internal platforms, marketing assets, and the website to identify opportunities for growth and alignment. The goal was to create a brand identity that reflects the company’s innovative spirit, positions it as an industry leader, and resonates with its internal culture and external audience.
The design solution focused on building a strategic and cohesive visual identity through a comprehensive
brand library. This included refined guidelines for typography, layout, and robust geometric visuals that communicate strength and clarity. By standardising these elements, the team can consistently express the brand across all channels while still allowing room for creative interpretation. We developed illustrative assets that mirror the company’s creative and technical expertise, helping to craft a distinct, engaging online presence. To support thought leadership, we introduced a strategy that empowered employees to contribute content, making their expertise a core part of the brand story. This not only drove internal engagement but also strengthened Platform45’s voice in the tech space. On social media, the refreshed brand strategy, anchored in compelling content, case studies, and targeted visuals led to significant organic growth, including a threefold increase in Instagram engagement within months. The result is a confident, future-ready brand that stands out in a crowded industry while staying grounded in authenticity
and purpose.
