Clever Bee underwent a complete brand update and needed their website to reflect their new brand identity and messaging. The challenge was to create a site that showcased their caring environment and provided parents with the information they needed to make an informed decision to enrol their child at Clever Bee. The site needs to incorporate the new brand elements, while ensuring readability, easy navigation, and a seamless enrolment journey.
The Clever Bee marketing site effectively communicates the childcare offering, centres, and resources to parents, empowering them to make an informed decision and enrol their child at Clever Bee. The site embraces the new Clever Bee brand identity, featuring beautiful child photography and playful, colourful bee caricatures. This design approach immediately captures the caring and nurturing environment that Clever Bee provides, resonating with parents who were seeking a safe and engaging childcare facility for their children. Typography plays a crucial role in enhancing the readability of the site. Careful consideration is given to the choice of typographic styling to ensure that information is easy to read without it being overwhelming to parents, particularly on text-heavy pages. The design of the site aims to let the offering speak for itself. The visuals and overall design merely reflects the quality of care and education provided by Clever Bee. The site's layout and organisation is intentionally structured to guide parents through the necessary information they needed, enabling them to navigate the site effortlessly and find the relevant details about Clever Bee's childcare services. Parents are able to quickly find essential information and initiate the enrolment journey without any hassle.
