GENUS, previously known as The Centre of Excellence in Palaeosciences, underwent a complete rebrand in 2021. As a collective knowledge hub and inclusive network for Palaeosciences in Africa, GENUS aimed to inspire researchers and citizens to find meaning in the past and make informed decisions for a better future. They needed a stellar website that effectively showcases their mission, provides access to information and funding, and attracts donations. The challenge was to create a vibrant site that reflects GENUS's vision, inspires South Africans to explore further, and encourages them to create impact by accessing research funding.
GENUS, previously known as The Centre of Excellence in Palaeosciences, underwent a complete rebrand in 2021. As a collective knowledge hub and inclusive network for Palaeosciences in Africa, GENUS aimed to inspire researchers and citizens to find meaning in the past and make informed decisions for a better future. They needed a stellar website that effectively showcases their mission, provides access to information and funding, and attracts donations. The challenge was to create a vibrant site that reflects GENUS's vision, inspires South Africans to explore further, and encourages them to create impact by accessing research funding.
