JUMO, a banking-as-a-service platform, aims to provide real-time access to funds for previously unbanked individuals at an affordable cost. As JUMO continues to break boundaries and expand their impact, they needed to refresh their website with updated brand guidelines to effectively portray their offerings, impact, and vision. The challenge was to create a mobile-friendly website that effectively communicates JUMO's story and showcase their positive influence on individuals and small business owners, particularly in Africa and other regions.
The new JUMO website is designed to be a mobile-friendly platform that presents JUMO's story and offerings to the unbanked market. Users across Africa and other regions can easily access the site to learn about JUMO's mission and the ways in which they empower individuals and small business owners. The website's design and layout focuses on conveying JUMO's impact and vision. Through compelling storytelling, JUMO showcases successful stories from small business owners who are empowered by their services. These stories serve as powerful testimonials, illustrating the transformative effect that JUMO has on individuals and their communities. Mobile-friendliness was a key consideration in the design process. Recognising the prevalence of mobile devices in Africa and other regions, the website is optimised to deliver an optimal browsing experience on smartphones and tablets. The responsive design ensured that users could access and navigate the site seamlessly, regardless of their device. JUMO's updated brand guidelines were incorporated into the website's visual elements. The design elements and colour scheme reflect JUMO's new brand identity and create a visually cohesive and engaging experience for visitors. The site's typography was carefully chosen to enhance readability and ensure a comfortable reading experience.
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