Platform45, a leading tech company, is undergoing a significant brand refresh to position themselves as industry leaders and attract clients and top talent. The challenge is to create a compelling brand image and establish a strong online presence across platforms like Instagram, Facebook, LinkedIn, and Medium. Another challenge we face is getting current employees to share their insights and opinions within their domain. The goal is to build thought leadership, increase employee participation, and create a desirable brand that people want to work for or work with.
The design solution involves a multi-faceted approach to create a desirable brand and online presence for Platform45. The first step is building on and developing the Platform45 brand to include illustrative assets that reflect the company's expertise and creativity. The visual elements are carefully designed to resonate with the target audience and create an engaging experience. To build thought leadership, the design strategy leverages the knowledge and expertise of the company's employees. By encouraging and facilitating employee participation in content creation, Platform45 is able to showcase their industry insights and establish themselves as experts in the tech space.This approach helps overcome initial challenges by getting buy-in from team members and showing the value of their contributions and participation. Platform45's social media strategy focuses on sharing thought-provoking case studies and articles to showcase their expertise. Engaging visuals and targeted ads have organically tripled their Instagram within a few months. The goal is to create a robust online presence that attracts new clients, showcase existing clients and their products, entices potential hires, and celebrate the company's team and culture. Since the implementation of the brand refresh and social media strategy, Platform45 has experienced tangible results. The increase in Instagram followers demonstrates the success of targeted ads, engaging visuals, and improved internal participation. Platform45's ongoing online presence will ensure that they remain at the forefront of the tech industry, attracting top talent, expanding their client base, and solidifying their position as industry leaders.
